As most of the SPAM laws require double opt-in when people subscribe, you also have to place the unsubscribe link in your email for the worst scenario. Don’t forget the required information in the footer of the newsletter.Have one major Call To Action that helps you achieve your goal and have some more auxiliary CTAs such as social sharing or email forwarding icons. Whatever CTAs you use they must be easy to understand and click.Check out this great article on newsletter email design to learn more about newsletter design best practice. Also, keep the design of your newsletter professional. Make sure you link the images to the URLs you want to send your readers to. Visuals are also important because most people click on them.Insert your social icons at the bottom of your newsletter. Let your readers react to your content and let them share it on social media.The color, the typeface, the font type and weight, the tone of voice should align with your brand. Emojis might not be appropriate for every campaign though, for example, it might not work for a B2B company. In this example, the writer used emojis as well which are great to add some emotion to your written piece. Use images to give a fresh look at your email but make sure they fit your brand.Use dividers, they help the reader break down and digest the content.Use headings to separate the different parts as you would do in your articles.Place your logo on the top of your newsletter so the recipients can associate it with you.This great infographic by Hoot Design shows the main elements in the typical newsletter layout. In this article, we provide you with a step by step guide to help you plan and create engaging email newsletters. Everyone is so busy and has a short attention span.
Writing good email newsletters that people read is not that easy.
I know it makes you feel bad but don’t beat yourself up. Have you ever sent an email newsletter that was never opened or clicked? If your answer is yes, don’t worry.
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